If there is one ingredient that in recent months has conquered both daily routines and viral social content, it is niacinamide. Versatile, well tolerated and suitable for almost all skin types, it has become one of the most requested actives of the moment: today there is also talk of new-generation formulations, from light textures to versions with optimised penetration, designed to make the most of its benefits. Not by chance, it keeps appearing among the 2026 skincare trends that are truly worth trying, alongside passing fads that can be safely skipped. But what does this active really do, and why is it worth adding to your routine? Let's find out together.
What niacinamide is
Niacinamide is the active, water-soluble form of vitamin B3 and, as summarised by DermNet, a reference dermatology resource, it is one of the most studied molecules in the dermatological and cosmetic fields. Its popularity comes from a rare mix: it is effective on several fronts, has a very good tolerability profile and pairs easily with most other actives. This is why it is described as a "multitasking" ingredient: it helps improve the skin's appearance from several points of view, without being aggressive.
How it works: the main benefits
Niacinamide is appreciated above all by those seeking a more even complexion and skin with a matte, smooth look. Here are the areas where it performs at its best:
- An even-looking complexion: it helps make the skin tone more homogeneous and contributes to softening the appearance of discolouration and dark spots.
- More matte-looking skin: it helps manage the shiny look typical of combination and oily skin, for a more matte finish. The clinical studies collected by DermNet report a visible reduction in facial shine after just 4-6 weeks of daily application.
- Less visible pores: with consistent use, the appearance of enlarged pores looks more refined and the skin's texture smoother.
- Comfort and skin barrier: it helps support the barrier function, contributing to limiting hydration loss and keeping the skin more comfortable.
- A healthier-looking skin: it contributes to a radiant complexion and a firmer, well-groomed surface.
How to add it to your routine
One of niacinamide's great advantages is its flexibility. It can be used morning and evening, after cleansing and before your moisturising creams. It pairs well with a great many other actives: it is perfect alongside hyaluronic acid for the hydration side and with vitamin C, with which it forms a much-loved duo for those seeking evenness and radiance.
To start, simply apply a few drops of serum to a clean face, patting gently until fully absorbed. In the morning, always remember to complete your routine with adequate sun protection: it is the step that enhances any treatment dedicated to an even complexion.
If it is your first time using it, start with one application a day and, once you have assessed your skin's response, move on to using it morning and evening. It is a generally well-tolerated active, but as always it is best to introduce one new product at a time.
Recommended Chrissie products
In our selection you will find solutions designed to make the most of this active. Explore the whole Niacinamide collection and discover Niacinamide-Vitamin C, a booster that combines the versatility of vitamin B3 with the radiance of vitamin C, ideal for those seeking an even, firm-looking complexion. Not by chance, it is also one of the key actives when aiming for the glass skin effect, where evenness matters as much as hydration.
If your skin tends towards shine and blemishes, niacinamide is a particularly precious ally: take a look at the collection dedicated to Oily and blemish-prone skin to build a targeted routine, from cleanser to final treatment. On the same wavelength, Pore Refining Gel Cream works on the appearance of pores with a light, fast-absorbing texture.
In short
- Niacinamide is a form of vitamin B3, a multitasking active suitable for almost all skin types.
- It contributes to an even complexion, a more matte look and refined-looking pores.
- It helps support the skin barrier and the skin's comfort.
- Use it morning and evening, after cleansing; it pairs well with hyaluronic acid and vitamin C.
- During the day, always finish with sun protection.
